7-Eleven is holding $1 Coffee Wednesdays in January. Every cup of coffee costs $1. That includes lattes, cappuccinos and stuff like that.

The promotion is built around the convenience retailer's new Brazilian Dark Roast, which it calls its "richest, most full-bodied coffee to date."

During $1 Coffee Wednesdays in January, guests at 7-Eleven can try the new premium dark roast or create their favorite coffee creation in any size cup. The dollar coffee deal is valid all day every Wednesday in January at participating 7-Eleven stores nationwide.  All the coffee condiments choices -- sweeteners, flavors and toppings -- are included in this price.

7-Eleven was the first U.S. retailer to offer fresh-brewed coffee in to-go cups back in the mid-1960s. Today, 7-Eleven sells more fresh-brewed coffee than anything else – 1 million cups per day.

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