Burger King launched a national advertising campaign yesterday to introduce its new best-in-class BK menu items -- made-to-order salads, wraps, crispy chicken strips, smoothies and frappes.
Celebrity pitchmen for the rollout campaign include Jay Leno, Mary J. Blige, Steven Tyler, Salma Hayek and Sofia Vergara. This David Beckham spot has a cute payoff.
Have it your way like David Beckham, at Burger King (VIDEO)
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ABOUT THE BLOGGER
Richard Gorelick was appointed The Baltimore Sun's restaurant critic in September 2010. Before joining the paper staff fulltime, he contributed freelance criticism and features articles about food to area and regional publications. Along the way, he dispatched for short-distance trucking companies, shilled for cultural non-profits, and assisted in cognitive neurology research — never the subject, always the control. He takes restaurants seriously but not himself, and his favorite restaurant is the one you love, too.