With an image of Mr. Boh presumably sliding into base, baseball cap flying off behind him, the full-page ad reads loud and clear in capital letters and Orioles-style cursive: "Boh thrown out at home."
The "Boh-pen letter to Baltimore baseball fans," a plea to bring back National Bohemian to Camden Yards, appeared as a full-page advertisement in Friday's print edition of The Baltimore Sun. The Orioles stopped selling the beer at the stadium earlier this season.
"Could the rumors be true? Could our hometown team deny our shared heritage, our history, and our loyal fans?" reads the letter, written from the perspective of Mr. Boh, the Natty Boh mascot. "I wasn’t sure how to respond at first. I mean, after all, what’s a mascot to say?"
He ultimately asks readers to sign an online petition, housed on National Bohemian's official website, to bring the beer back to Oriole Park.
The letter goes on to outline a series of events involving the beer's status at the ballpark, from rumors in February that Natty Boh wouldn't be served at Camden Yards, to its appearance on Opening Day and disappearance days later. It also alleged the team cancelled an order of Natty Boh "with no explanation or communication."
The ad doesn't mention a cease and desist letter the Orioles sent to Pabst Brewing Co., which brews Natty Boh, for using Orioles logos and likenesses without the team's permission.
An Orioles source confirmed the team's position on the lack of Natty Boh has not shifted, and that the team is committed to promoting local craft brands such as Heavy Seas, Flying Dog and Union Craft Brewing. Although National Bohemian has roots in Baltimore, it hasn't been brewed locally in decades.
"I love and support the local beer scene in Baltimore, but Camden Yards' alleged focus on local craft beer includes dozens of Budweiser-owned Goose Island carts," the letter continues. "Big beer is attempting to push us out and buy up our memories, but because I have you, Baltimore, that won’t happen."
The letter also leaves out the fact that Natty Boh is big beer, too. Pabst is one of the largest brewers in the country.
Regardless, Mr. Boh goes on to encourage fans to continue purchasing the beer. "It isn't Baltimore baseball unless you #BringBackBoh," the letter states. It also lists a website where fans loyal to the brand can sign a petition to reinstate Natty Boh at Camden Yards.
Emails sent to the address listed on the petition, firstname.lastname@example.org, did not go through. Pabst could not be reached for comment on Friday.