Are we in for a season of Fat Betty's battle of the bulge -- and happiness? That second helping of hot-fudge sundae won't help, Birdie.


Away from Francisville, there's four developments at Stanley Cooper Draper Pryce.

1. Don has a new secretary. Who is named Dawn. She's the product of SCDP's forced-affirmative-action hiring from episode 1, and now she's also forced to put up with not only inane chatter form Harry, who says that the names are "confusing" because "Out in the office, it's hard to tell who's who." Right.

2. Heinz is interested in a new ad campaign for their beans in which they a) not only use the Rolling Stones but b) make them sing "Heinz, Heinz, Heinz is on my side." For real. Harry thinks he can make this happen, so he sets up a meeting with the Stones' manager at a show and brings Don along.

The whole Rolling Stones thing is an odd plot point this episode, and was basically an accuse to see Don interact with teenage groupies to show just how "square" and "out of touch with the times" he has become. I mean, at one point Don says to Annoying Groupie Girl 1 that "We're worried about you."

Don: The moral compass of 1966.

Turns out Harry thinks he's talking to the Stones but is really talking to another band so the whole thing is a bust. However, the Stones outing was also a chance to see Harry smoke a joint, pig out and complain to Don about being married and having kids. "Eat first," is Harry's "recommendation to any man wanting to get married and have kids. Food is important to Harry.

3. We have a new copywriter in the mix for Peggy to mold/glare at/be insecure around Don about. Since Mohawk Airlines is officially back at SCDP, Roger asks Peggy to find a new guy to handle the copy for the account.

Peggy interviews the promising Michael Ginsberg, whose ad book shows real innovation and talent. The book has a leather cover emblazoned with the phrase, "Judge not lest ye be judged" which is pretty ballsy for a book of your samples if you want to be hired.

Peggy sort of hates him immediately. He's brash and annoying, is obsessed with Don and puts Allen Ginsberg on his resume as a reference because "we've got to be related."

"Your book has voice," Peggy allows.

"That's what they said about 'Mein Kampf.' 'Kid really has voice,'" is Michael's response. Apparently, Michael is best friends with young Woody Allen.

Shockingly, Don hires him (Michael tones it down a bit in the next interview), so I'm guessing we'll be seeing a lot of him. I just hope he finds a new place, because the sad, dusty apartment he shares with his father is not fun.

4. Pete and Roger: official rivals this year. After Pete misleads Roger into thinking he'll handle the Mohawk account himself, Pete has a big to-do meeting where he announces the signing, says he landed the account and that "Roger will be handling the day-to-day, but rest assured everything he knows, I'll know."

Roger pretty much storms off to drink with Don and fret about having to prove his worth in the office.

"When is everything going to get back to normal?" Roger asks.


BUT I WANT TO GO TO FIRE ISLAND: Finally, a bit less of a Megan-Don episode. We get a bit more of the young generation vs. old generation stuff (Megan really, really wants to go hang out with her friends in Fire Island, but Don could care less about going).

And Megan's immaturity shows through just a smidgen when Don tells her that Betty might be sick. "It affects me," Megan says at one point. Sure, but that's really one of the first things that come to mind?

Also, no encore singing performance from Megan. Guess she was tired.


Roger on having a Jewish copywriter in the office: "Everyone's got one now."

This is NOT true: Peggy: Who smells like pee? Roger: Writers

Worst joke: Megan on the suit Don wears to meet the Rolling Stones: "It's so square you've got corners."

Is this true about Pittsburgh? During a dinner meeting with Don and Megan, the Heinz guy says, "Back in Pittsburgh, everyone's pretty much who'd you expect them to be."

Best passive-agressive burn: Betty to Henry's mom: "Aren't you sweet to come over when a phone call would have sufficed."

Henry still hates Don: Seriously, Henry. You can't even be nice to Don when he calls to see if the mother of his children has cancer or not? Time to move on.