Matthew Snow's Baltimore-based clothing company, Ex-Boyfriend, gets its name from that one awesome item your ex left behind after a messy break-up.
Snow's designs stay true to that concept with quirky images and phrases that bring the monsters, zombies, and "foodie cuties" back to your wardrobe. Ex-Boyfriend has kept Art Institute of Pittsburgh grad Snow busy since he started the company with his wife, Meredith, in late 2005 (It became a full-time business in 2009). And the hard work has paid off; his shirts have become so popular that they've been used on "Modern Family and "Tosh.0." Snow is also donating 100 percent of the net proceeds from Ex-Boyfriend poster, magnet and key chain bottle opener sales to the Maryland SPCA from now through April 15. The 31-year-old Fells Point resident found time to chat with b about the need for sincerity in the fashion world and why kids still hate eating veggies.
Worst pet peeve? Bad parking. You know, when a car takes up two-three spots along a curb because a driver doesn't really "get" that whole parallel parking thing.
What song are you hating and/or loving right now? Loving Notorious B.I.G.'s "Juicy." It's perfect for coming out of hibernation. Hating Rihanna's "We Found Love," but only because I can't escape it. I'm sure I'll like it in a few years.
Trend that has exceeded its natural lifespan? So many to choose from, but I think silhouetted birds (as a design element) and ironic facial hair should be the first to go. Actually, how about just irony in general? I think sincerity needs to make a comeback.
Favorite Ex-Boyfriend designs? Some classics I'm still proud of include "Fuzz Aldrin," "Fidel Catro," and "Unicorn Ranch," but the designs I like most are probably my newer ones — stuff like "Pterodactyl Springs Summer Camp" and "Zombie Dance Party."
Favorite fashion or graphic designer? It's really difficult to choose one, so I'm going to have to counter with favorite design movements: art nouveau, art deco/Bauhaus, de stijl, plakatstil, and pop art.
Favorite/least favorite band? Fave: Idlewild or the Smiths; I can't choose. Least: I guess we can focus our rage on Nickelback today.
Food you hate? Jello is repugnant, but I REALLY hate it when vegetables aren't prepared properly. Most people overcook them and sour entire generations of kids on eating veggies.
Favorite place to get a drink in Baltimore? Bad Decisions. Best cocktails, bartenders and mixologists in Baltimore, bar none.
Favorite thing about Baltimore? When we first moved up here from D.C., my wife and I would visit our friends down there a lot, and they'd always ask, "What's the biggest difference between Baltimore and D.C.?" And I always said, "You know how at a bar or party in D.C., the first thing a new acquaintance asks you is 'What do you do?' In Baltimore, it's always 'What are you drinking?' or 'What can I get you to drink?', and you often don't find out until the third time you hang out with someone what they do for a living. We're human beings first, workers second.
AS TOLD TO VIVIENNE MACHI