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Entertainment

Historic theater confronted with changes

Days after the city offered to save the Senator Theatre by turning it into a nonprofit business, owner Tom Kiefaber said he is working with the mayor's office to finalize the deal "as soon as possible."

But gaining nonprofit status would likely mean big changes at the historic theater. As a nonprofit, it would not just show movies; it would need to provide educational and cultural programming as well. The new status would also mean a new role for Kiefaber, who would give up day-to-day control of the movie house, which has been run by his family for decades.

"I'm encouraged that the city is responding positively to help the Senator Theatre," he wrote in an e-mail yesterday. "The plan makes a great deal of sense for all concerned."

The city's plan, detailed in a letter by Deputy Mayor Andrew Frank, would give $320,000 in the form of a no-interest loan, provided Kiefaber turns the theater into a nonprofit corporation - something Kiefaber has talked about for years and began exploring in earnest last year.

Fran Holden, executive director of the League of Historic American Theatres, a membership group based in Baltimore, said the key to success will be the plan.

"What do you want to do? What purpose do you want to serve?" she said. "The business plan and passion that Tom [Kiefaber] has had is not sustainable in the community. But you can't say 'Let's become a nonprofit and our troubles are over.' It's not easier to run a nonprofit."

The Senator has struggled financially for years. It received nearly $110,000 in community donations in 2007 to stay in business, and accepted a city guarantee for half of a $1.2 million loan from 1st Mariner Bank in 2002. Even this support did not help keep the theater afloat for long. In a news conference last week, Kiefaber again appealed to community members and government officials for help.

"The theater is a sick patient," he said at the time. "Decisive action is called for, and time is of the essence."

Nonprofit status is becoming a more common path for historic businesses struggling to compete in a tough economy, according to Dianne Chipps Bailey, an attorney at the Charlotte, N.C.-based Robinson, Bradshaw & Hinson who advises nonprofits. She has no connection to the Senator.

Official nonprofit status - an IRS designation as a 501(c)(3) corporation - could give the Senator a significant financial boost by allowing it to avoid paying income taxes and allowing it to collect tax-deductible contributions from the public. But to get the charitable designation, the Senator would have to prove that it serves a purpose other than being historic and that it doesn't look too much like a for-profit company, Bailey said. It would have to offer other programming, such as concerts, plays, art exhibits, school events and even space rentals.

For example, the Creative Alliance has thrived in the Patterson Theater building by converting it into a community arts center.

"That could absolutely be to the community's benefit," Bailey said. "They could suggest uses they'd like to see."

The charitable designation starts with the state's approving formation of a nonprofit corporation. It then would apply to the IRS for the status, a process that could take six to nine months unless it is expedited because of financial hardship or for another reason. The IRS requires a plan that shows what it would offer and where revenue would come from.

The Senator would be run by a board, including people representing the city, neighborhood and corporate community. Bailey said it is appropriate for former owners to serve on the board, but they, and other board members, should not be paid. The board would hire a professional chief executive who is familiar with fundraising and other aspects of running a nonprofit.

City Councilman Bill Henry, who worked with Frank on the city's proposal, said he would like Kiefaber to continue to give input after the theater becomes a nonprofit.

"I'd kind of like to give Tom his life back," Henry said. "I'd like his connection to the Senator in the long run to be a matter of choice and not a matter of obligation."

Kiefaber's home in Sparks, which has been mortgaged as part of previous loans, would no longer serve as collateral.

There are about 5,000 theaters around the nation, including more than 1,400 for-profit, single-screen theaters similar to the Senator, according to Hoovers Online and the National Association of Theatre Owners. But more old theaters, particularly in urban areas, have been going nonprofit in the past 15 to 20 years, said Ross Melnick, co-founder of Cinema Treasures, which works to help preserve historic theaters. But he agrees that it may not be the panacea Senator supporters are looking for because the new nonprofit will still need financial patrons.

He called the Senator "enormously important as a cultural venue," but said multiplexes are capturing the big movies and the big concession profits.

"Small theaters start looking at the economy and realize they can't break even, so they go nonprofit," he said. "They can leverage a lot of things: donors, naming rights, tax advantages, grants. But this economy complicates things. I can't think of a worse time to look for money."

For their part, many members of the community say they want more details. But they also would like to see the Senator stay in business.

Mary Garson said she was unsure about the city's offer, but said if it keeps the Senator from shutting down, she supports it.

"A lot of people say it already is a nonprofit," said Garson, who lives in Roland Park and was sitting in a bar near the Senator yesterday. "But it's an institution around here. I'd hate to see it go under."

At a City Hall news conference yesterday, Mayor Sheila Dixon called plans to turn the theater's operation into a nonprofit a "creative" solution which would help the neighborhood.

"To see that building abandoned and vacant will deter from what we are trying to do in that area," Dixon said. "We would hate to see it vacant in the midst of a real vibrant area."

Neighborhood residents share a "deep loyalty" to the Senator, said Catherine Evans, president of the Belvedere Improvement Association. It helps anchor the area, and its loss would hurt local businesses.

"The Senator has been a hub of entertainment and community in North Baltimore," Evans said. "I know the community will be waiting to see what happens and what we can put together."

Baltimore Sun reporters Chris Kaltenbach and Annie Linskey contributed to this article.

key dates •1939: The Durkee Theater chain, founded by Tom Kiefaber's maternal grandfather, opens the Senator Theatre and shows its first feature, Stanley and Livingston, starring Spencer Tracy.

•1982: Director and Baltimore native Barry Levinson premieres his film Diner at the Senator, which is followed by many other film openings, including Cecil B. Demented, Ladder 49, and Primal Fea.r

•1988: Tom Kiefaber takes over ownership of the Senator when the Durkee chains sells its remaining holdings.

•1989: The Senator is added to the National Register of Historic Places.

•1993: 2,000 private investors step in to provide last-minute cash infusions to stave off foreclosure.

•2005: Entertainment Weekly ranks the Senator 4th on a list of 10 theatres "doing it right ... movie houses that make watching films a dream."

•2007: 1st Mariner schedules a foreclosure auction, but Kiefaber, who begins exploring nonprofit status, raises $110,000 to keep it operating.

•2009: Baltimore offers help and a plan for nonprofit status.

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