www.baltimoresun.com/entertainment/arts/bs-ae-artscape-milestone-20110708,0,3913924.story

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A city tradition now, but Artscape wasn't always a sure thing

The first festival in 1982 was cold and wet, and crowds were by no means guaranteed

By Mary Carole McCauley, The Baltimore Sun

2:26 PM EDT, July 9, 2011

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Kathy Hornig's "to do" list for the week includes closing down 12 of the busiest streets in Baltimore — Mount Royal Avenue, Charles Street, Cathedral Street and others — for most of a week.

She will oversee the installation of the more than 175 mushroom-colored tents that will make up the backbone of the 30th annual Artscape. Before the three-day annual festival opens at noon Friday, Hornig, Artscape's director, will take charge of more than 300 volunteers, ensure that the 17 generators are functioning and that the 122 portable toilets arrive as scheduled.

In the past three decades, Artscape has grown so large and popular and has become such a source of civic pride that it's easy to assume that the festival's success was inevitable. Its organizers boast that it is the largest free urban cultural festival in the country.

"We challenge anyone to find a festival with the quantity and caliber of cultural events that Artscape offers that doesn't have a ticket price," says Bill Gilmore, executive director of the Baltimore Office of Promotion and the Arts, which runs Artscape.

But in the beginning, Artscape scraped by.

Before the festival welcomed its first visitors on June 11, 1982, festival organizers publicly worried that they wouldn't draw enough visitors to fill five city blocks, while newspaper articles praised the uncrowded "super-wide" streets and short lines outside food booths

It rained steadily for two days straight, the high temperature on Sunday was 62 degrees, and some festival-goers wore down coats.

Delicate artworks in the grass got drenched, causing some artists to pack up early. The big Ray Charles concert had to be moved to the Fifth Regiment Armory. Vendors lost money on sales of beer and sweet corn.

"None of us had ever planned a festival before," says Fred Lazarus, president of the Maryland Institute College of Art and one of the early organizers. "We figured it out as we went along. We had to decide how to distribute the crowds, where people were going to park, where to put the food vendors," he said. "The fact that Artscape survived is remarkable."

In the past three decades, the extravaganza has more than doubled in size geographically, while the budget has more than tripled to $850,000. Now, roughly 350,000 people attend Artscape. The number of exhibiting visual artists has grown by 50 percent, and genres new to the festival, such as film and fashion, are drawing crowds.

In recognition of the extent to which the festival has developed and matured, this year's Artscape has planned several events to celebrate its origins, from a commemorative poster to a closing display of fireworks.

But, the festival might never have gotten to this point if Lazarus and Jody Albright of the Mayor's Advisory Commission on Arts and Culture hadn't jointly decided to take a risk. It would never have thrived without the enthusiastic backing of Mayor William Donald Schaefer and generous financial support from the city.

"Jody deserves a huge amount of credit," Lazarus says. "Public Works didn't want to take on a project this large, but she sold the idea of the festival to everyone involved."

If Artscape were being planned for the first time in 2011 instead of in 1982, it might never have gotten off the ground, Lazarus says. "There was a spirit in 1982 of trying new things and supporting new things that you don't have today. There isn't the same kind of commitment to public art projects that there was three decades ago."

Earl Arnett is a Baltimore journalist and critic who worked as a music consultant to Artscape during the early years. In the early 1980s, he said, the city was still recovering from a crisis of confidence caused by the 1968 riots. He thinks residents embraced Artscape because they saw it as a way to unify a badly divided population.

"Before 1968, a lot of people thought that Baltimore would never have riots," Arnett says. "Desegregation efforts and the civil rights movement were a lot less confrontational here then they were in other cities."

"Then the looting began. People died, whole blocks were burned down, and the National Guard moved in. Fourteen years later, people were still trying to get over their disappointment. They were still trying to prove that large groups of black and white residents could get together in Baltimore and enjoy one another through art and music."

Artscape's predecessor was the Baltimore Arts Festival. But, the fair, which ran during the mid-1970s, was held in Hopkins Plaza, a small, rather forbidding concrete square surrounded by office buildings.

Schaefer was interested in showcasing the city's arts and cultural groups. And Lazarus was interested in salvaging the economically blighted neighborhood in which his college was located, so he proposed that the arts festival be relocated in front of MICA

But at the time, it was by no means clear that that anyone would come to Mount Royal Avenue to look at art and listen to music, or if they did, that they would be safe.

"In 1982, Harborplace had just opened," Lazarus said.

"Baltimore was still a scary place. The neighborhood around the festival was pretty seedy. There was a tire distribution center on one corner, and strip clubs and bars on North Avenue. We had no idea how many people would attend, or if we'd draw the diverse crowd we were hoping for."

Nonetheless, the Mount Royal site presented certain advantages. The neighborhood already contained a fledgling cultural district; in addition to MICA, the Lyric Theatre was staging live concerts and performances, and Meyerhoff Symphony Hall was in the planning stages.

Many artworks could be displayed in MICA's indoor galleries. There was room to build two stages for music, and the college agreed to supply the electrical power for the new festival.

The event was renamed Artscape. Schaefer chipped in a $200,000 city grant, and everyone got to work.

"Something that was really crucial in the early years was setting the right image and tone for the arts festival," Lazarus says.

"We wanted a diverse crowd with a mix of races, ages and neighborhoods. We wanted a family-oriented atmosphere, and we didn't want a bunch of kids causing problems. We wanted a mix of national acts and local bands. And we wanted Artscape to be free.

"These are still the qualities that mark Artscape today."

Because he was donating MICA's facilities, Lazarus demanded veto power over not just the art exhibitions in public spaces, but also over all the musical performances.

"When Jody suggested booking Ray Charles as the festival's headline act, I was nervous," he said.

"We needed someone with broad appeal, and I didn't know if he would attract a mixed audience or not," Lazarus said. "Luckily, Jody talked me into it, and he drew just the kind of crowd we were looking for. She was right, and I was wrong."

Meanwhile, nature tried to exercise a veto power of its own.

Arnett's wife, the well-known jazz singer Ethel Ennis, performed at the first Artscape. The couple had planned an ambitious tribute to famous Baltimore musicians, and Ennis shared the stage with a 17-piece band and eight local actors — every one of whom became increasingly colder and wetter as the rain-soaked, hourlong concert progressed.

Ennis remembers envying audience members their umbrellas and lined raincoats. But she also remembers something else: "There was a celebratory atmosphere," she says. "The energy was there. It was peaceful, and people were happy and enthusiastic."

After the first festival ended, organizers regrouped. Among other decisions, future Artscapes were pushed back to July, which usually lacks the steady downpours of June.

In the coming years, the festival would weather other setbacks, including a lawsuit filed by the city in 1989, after Albright was involved in transferring $700,000 earmarked for Artscape to a new, statewide philanthropic foundation. Albright could not be reached for comment.

The courts eventually ruled in the city's favor, and by then, the festival had become a cherished Baltimore tradition.

"During that first Artscape, I happened to be walking down the street behind two African-American teenage boys," Lazarus says. "They'd just happened to walk into one of the exhibits, and they were having this unbelievably passionate argument about a video clip they'd seen.

"When someone has a reaction like that, it tells you you're doing something worth doing."

mary.mccauley@baltsun.com



Artscape then and now



Budget

1982 — $235,000

2011 — $850,000

Estimated Attendance

1982 –—(no reliable data)

2011 — 350,000

Space Requirements

1982 — 5 city blocks

2011 — 12 city blocks

Stages

1982 — 2

2011 — 3

Musical Groups

1982 — 21

2011 — 83

Visual Artists

1982 — 119

2011 — 173



If you go



The 2011 Artscape runs from noon to 10 p.m. Friday and Saturday and from noon to 8 p.m. Sunday along Mount Royal Avenue, Cathedral Street and Charles Street. Free. For exhibition and performance schedule, go to http://www.artscape.org.

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