By presenting music and art in downtown Aberdeen on the final Friday of each month, Jason Hepola thinks it will become a habit.
The concept begins this week, with music at six downtown locations. Art will be presented at two spots.
Hepola has shows booked on the final Friday of each month through August.
It should help people to get in a groove, knowing that music is coming at the end of each month.
"So we can see it coming like a slow train," he said.
Hepola believes that if people attend and promote live music and art events on the final Friday of each month, downtown Aberdeen will become a destination. He also said that the more people come downtown for music and art, the more comfortable they'll feel visiting downtown businesses.
This Friday, musicians will perform at five downtown Aberdeen businesses, but that number could easily grow. Hepola can think of 10 downtown locations that can host live music. He can also picture art at half a dozen places downtown.
Hepola is the facilitator of Final Fridays. Until December, he oversaw the Sixth Avenue Gallery, which has closed.
An Aberdeen native, Hepola has seen success with the Final Fridays model in Wichita, Kan., where he used to live. Wichita focuses on music the first Friday of each month and art the final Friday.
In Aberdeen, the celebration of art and music on the final Friday will last more than a few hours. At two of the six locations, the music will start at 11:30 p.m. or midnight.
Having lots of choices is the key to Final Friday's success, Hepola believes. If people don't like bluegrass, for instance, they might be happier going to see country, jazz or metal at another downtown spot.
In the future, Hepola hopes that one of the downtown music stores might participate. An activity at one of those stores would probably be in the afternoon.
Hepola has received some money from the Aberdeen Hotel Alliance to help publicize Final Fridays. He hopes to receive assistance from the Aberdeen Downtown Association.
Five businesses will host bands on Friday. The Minneapolis Sound Collective will perform at the Down Town Event Center at the Ward Plaza. Better Ride will play at the Red Rooster Coffee House. Wild Oats Sports Bar will host the Gonzo Five. The Aultimate Ozzy, an Ozzy Osbourne tribute act, will return to the Eagles Club on Friday and Saturday. Aaron Jacobson and others will perform at Slackers Bar, 115 S. Main St.
The Yapatorium will have open mic night, as it does every Friday.
Slackers is owned by Hepola's cousin, Jon Hepola, and Lamar Marshall.
Hepola's brother, Chris, is the drummer for the Minneapolis Sound Collective, which plays jazz and rock. The group also consists of Eric Struve on upright bass, Park Evans on guitar and Scott Fultz on saxophone.
The Minneapolis Sound Collective will perform in the art gallery on the main floor of the Ward. That room also hosts art by R.N. Smith, which will be on display from 2 to 8 p.m.
Art by Betty Sheldon will be on display at the Capitol Theatre from 6 to 9 p.m.
Jason Hepola plans to open a new art gallery and mattress store in March in the former home of Closet to Closet.
Final Fridays' music events for downtown Aberdeen
Down Town Event Center at the Ward Plaza: Minneapolis Sound Collective, 8 and 10 p.m. Tickets $8 in advance and $12 at the door.
Eagles Club: Aultimate Ozzy, 9 p.m. Price is $10 in advance, $12 at the door. Also performs Saturday at same time.
Red Rooster Coffee House: Better Ride, part of a karaoke night from 7 to 11 p.m.
Slackers Bar: Aaron Jacobson and others, midnight to 2 a.m.
Wild Oats Sports Bar: Gonzo Five, 10:30 p.m., free.
YAPAtorium: Open mic, 7 p.m.