When Mark Di Vincenzo decided to pursue a book idea suggested by his wife, he had no idea publishers and national media outlets would be fighting for his attention.
The book, titled "Buy Ketchup in May and Fly at Noon," is a practical, easy-to-read guide to timing the decisions in your life. Advice ranges from the best time of the day to buy shoes to the best day to find a sympathetic insurance claims adjuster.
The paperback was released on Oct. 6, and, in less than a month, the Newport News resident has taped interviews with NPR and " Martha Stewart Living Radio," talked to newspaper reporters around the country and contracted with Forbes.com to write a four-part series on the book. His most notable marketing achievement? A taped segment with chef and talk show host Rachael Ray, which airs on Tuesday.
"This is just a surreal experience," the former Daily Press editor says. "It (taping with Rachael Ray) was great fun. I'm told that I didn't make a fool of myself, which was really the goal. I fully expect that this is my 15 minutes of fame, and while it continues, I'll have fun and enjoy it."
Those 15 minutes may well turn into 30, though, as producers from "The Oprah Winfrey Show" and CBS' "The Early Show" have also expressed an interest in the book. It hasn't been confirmed whether Di Vincenzo will appear on either show, yet.
Read more about Di Vincenzo and his book on Sunday in The Good Life.Copyright © 2014, The Baltimore Sun