The American Academy of Orthopaedic Surgeons (AAOS) today launched its 2012 public service announcement (PSA) campaign. "With these ads, we highlight how parents can protect their kids' growing bones, muscles and joints and also remind adults of the choices they can make to protect their own health," said Leon Benson, MD and vice chair of the AAOS Communications Cabinet.
Get Up, Get Out, Get Moving!
According to the Centers for Disease Control and Prevention, more than 12.5 million children in the U.S. are obese. Obesity can affect a person's mental, emotional, social and physical health. Without weight-bearing activity, bone health is threatened, too. Kids who play and are active every day build strong bones for life, which is the goal.
View the 2012 TV PSA "Sedentary"
Overuse Sports Injuries.
The "STOP Sports Injuries" program warns parents, coaches and kids that year-round, specialized, one-sport training is a threat to a child's growing body. Too much muscle repetition is not a good thing for children.
Hear the 2012 Radio PSA "Repetitive"
"Decide to Drive"
The safe-driver promotion is now in its third year and is presented in partnership with the Auto Alliance. The National Safety Council (NCS) estimates that nearly 28 percent of crashes – about 1.6 million a year – can be attributed to cell phone talking and texting while driving. Orthopaedic surgeons are the medical specialists who treat the trauma that can result from crashes caused by distracted drivers, which is why the members of the AAOS hope to raise awareness about this danger and help drivers make driving their only priority when behind the wheel.
Driver focus is the number one ingredient in safe driving and this initiative asks drivers to "decide to drive" when behind the wheel. Drivers can share stories of distracted driving and learn about the other components of this ongoing program on decidetodrive.org and continue the conversation on https://www.facebook.com/DecidetoDrive.org and http://twitter.com/decidetodrive .
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