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The Baltimore Sun

Trix Rabbit

Official name: Trix Rabbit Created: 1960 Parent company: General Mills Known for: Donning disguises and trying to trick kids into giving them their Trix cereal, to which kids reply, "Silly rabbit, Trix are for kids!" Family: None known You might not know: In a 1976 box top mail-in contest, 99 percent of kids voted voted to let the rabbit finally try some Trix.