March 31, 2010
Official name: Trix Rabbit
Parent company: General Mills
Known for: Donning disguises and trying to trick kids into giving them their Trix cereal, to which kids reply, "Silly rabbit, Trix are for kids!"
Family: None known
You might not know: In a 1976 box top mail-in contest, 99 percent of kids voted voted to let the rabbit finally try some Trix.