David Van Eekeren has been named chief executive and president of Land OFrost, Americas third-largest lunchmeat brand. Donna Van Eekeren will continue as executive chairman and shift her focus from day-to-day operations to long-term strategic planning for the company. David is the familys third generation to lead the 52-year-old business. He was president since 2008, after starting at Land OFrost full-time in 1991 as a supervisor in the Searcy, Ark., manufacturing plant. David received a bachelors degree in economics from the University of Kansas and an MBA in finance from Loyola University at Chicago.