Julie Roth Novack has joined Vibes Media as senior vice president of Mobile Solutions, a group set to launch in a few months. Novack will lead the client services, strategy and implementation teams for Vibes, a mobile marketer. Novack brings 17 years of digital experience in helping major brands establish and improve strategies for mobile marketing campaigns. Before joining Vibes, Novack held a number of management positions at Razorfish. most recently as general manager of the Digital Experience and Platforms group, Before that, she was on the executive team of Agency.com, running its global sales, marketing and corporate strategy organization. She started her career at First Chicago, now JPMorgan Chase, where Novack founded the Internet group and launched its first Web site.. Novack received an MBA in marketing and finance from the Kellogg Graduate School of Management at Northwestern University and a BA in economics from the University of Michigan.