Paula Hunsche has joined Jacobson Rost as executive media director. Hunsche, a marketing and media strategist, joins Jacobson Rost after being interim managing director, client leadership at Mindshare, where she advised BP after the 2010 leak at its Deepwater Horizon well in the Gulf of Mexico. Before that, she served clients including Kelloggs, Allstate, Del Monte, H.J. Heinz and Procter & Gamble in more than 10 years with Starcom MediaVest Group. Hunsche has a masters degree in advertising and public relations from DePaul University and a bachelors in speech communication and public relations from Miami Univeristy.