Indian red

<a class="taxInlineTagLink" id="ORCRP017213" title="Binney and Smith" href="/topic/business/consumer-goods-industries/binney-smith-ORCRP017213.topic">Crayola</a> once had a color called "flesh," which was the color of Caucasian flesh. After complaints from civil rights activists, "flesh" became "peach" in 1962. A similar controversy involved "<a class="taxInlineTagLink" id="PLGEO00000019" title="India" href="/topic/international/india-PLGEO00000019.topic">Indian</a> red." Crayola said the color was based on a pigment found near India, but some thought it was a slur against native Americans, so the company solicited consumer suggestions for a new name. Among the ideas: "baseball-mitt brown" and "crab claw red." But "chestnut" was chosen in 1999.
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( Dan Loh, Associated Press / March 9, 1999 )

Crayola once had a color called "flesh," which was the color of Caucasian flesh. After complaints from civil rights activists, "flesh" became "peach" in 1962. A similar controversy involved "Indian red." Crayola said the color was based on a pigment found near India, but some thought it was a slur against native Americans, so the company solicited consumer suggestions for a new name. Among the ideas: "baseball-mitt brown" and "crab claw red." But "chestnut" was chosen in 1999.

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