Now that packaged foods and restaurant deep fryers have taken out trans fats, expect all eyes to turn to sodium. Sodium reduction is poised to be the next major health movement, according to Mintel's Lynn Dornblaser. Yet this movement is being driven by the government and food industry, rather than the consumer, she said. Other trends typically start with the consumer, and then the industry delivers. Expect to see more companies announce sodium reductions, although the cuts will likely be gradual so consumer taste buds can adjust. Taste still rules, and shoppers are not willing to sacrifice.
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