More and more often, the video extras we use on chicagotribune.com are catching the attention of our online readers and readers using mobile devices. We've devoted resources to make more of those video news items available, and are getting a better sense of what is useful and interesting to Tribune visitors, also.
Readers are particularly interested in seeing video that expands on stories they are already reading. Sometimes that is video direct from the scene or it features interviews with those involved in the story.
We’ve also begun enhancing stories with further insights on the topic from reporters and editors to better summarize key events or add updates where they are warranted.
In most cases, our online readers prefer shorter videos (no doubt because of their busy schedules) -- but have shown a willingness to watch longer videos if the topic is of interest to them. And there does seem to be interest for our live video when the topic is right.
• Thoughts and commentary in four parts from reporters Michael Oneal and Steve Mills on the Broken Deal series profiling the Tribune bankruptcy.
• Updates from Sports writers Steve Rosenbloom, Brad Biggs and Dan Pompei on developments in the Chicago sports scene.
• John Kass remembers his friend and radio partner, WLS’ Jim Edwards (AKA Jake Hartford), who died in early January.
• Photographer Nuccio DiNuzzo's video of Wednesday night's melee between Simeon and Morgan Park High School basketball players, which preceeded a shooting outside that left a 17-year-old boy dead.
• Recently created series of “Pie Slides with Bill Daley” where he walks us through his adventures making pies and documenting them on Twitter.
For instance, we had a good amount of viewers as we livestreamed Wednesday night's Trib Nation public policy forum, Chicago Forward, where Chicago Mayor Rahm Emanuel answered questions from Tribune Editorial Page Editor Bruce Dold and members of the audience for an hour about the challenges facing the city. (A shorter snippet, in which Emanuel made news about accepting online applications for the vacant 7th Ward Alderman position, ran with reporter John Byrne's story online.)
Meanwhile, Thursday's first press conference with new Chicago Bears coach Marc Trestman seemed worth making arrangements to do a live webcast with Tribune sports writers from the Chicago Tribune newsroom.
HOW WE GATHER VIDEO
The Tribune's photography department continues to shoot and edit video alongside the stories we’re covering on a day-to-day basis.
Additionally, we’re equipping more reporters with video cameras to gather video during their reporting assignments.
And we’ve added a new digital video team of producers and production assistants in order to shoot and edit more video in cooperation with the editorial department.
In particular, we’ve begun to add live video capabilities to our toolset and expect to be doing more live video throughout the day as events and our programming schedule warrant.
We're interested in your feedback and suggestions. Email us with the subject heading "Video" at TribNation@tribune.com.
-- Clark Bender, deputy editor for digital
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