Veteran food brands Oscar Mayer and Oreo are trying out some of the latest technology to get people the food they want, or just the enticing smell of it.
Oscar Mayer is going after bacon lovers with "Wake Up & Smell the Bacon," a new device that plugs into the headset jack in an iPhone. The gadget, which fans can win, will sync with an iPhone app.
When the device is plugged in and the alarm goes off, users will smell and hear what the company claims will smell and sound like sizzling bacon.
The bacon-scented alarm app and device come from the Oscar Mayer Institute for the Advancement of Bacon -- yes, it’s a thing. Well, an online thing. Quite a change from that first butcher shop Oscar Mayer and his brothers opened in Chicago back in 1883.
Bacon lovers can apply once a day through April 4 for a chance to get a free device at http://wakeupandsmellthebacon.com/ Kraft Foods Group Inc.’s Oscar Mayer brand, which announced its plans on Thursday, said the device won’t be sold in stores.
Meanwhile, Mondelez International Inc. announced the "Oreo Trending Vending Machine" -- a machine that creates Oreos using experimental 3D printing technology. For now, two of the machines can only be found at the SXSW Interactive Festival from March 7-11.
The cookies will be created with experimental 3D printing technology, according to a statement Mondelez released on Thursday.
In a partnership with Twitter, two custom-made vending machines will enable SXSW attendees to create Oreo cookies based on trending social conversations. Users can look through the "trending flavors" on a touch screen panel on the front of the machine. Then, after they choose from 12 flavors and colors of crème, they can watch as their Oreo cookies are built in less than two minutes. Quite a change from when those first Oreos were made on March 6, 1912.
Mondelez said the machines were created by MAYA Design, a technology design firm and innovation lab.
At the festival's "Oreo Trending Vending Lounge," people can also visit a milk bar with different types and flavors of milk to dunk those Oreos into, while listening to music from a DJ and using free charging stations and Wi-Fi.Copyright © 2014, The Baltimore Sun