When Chicago-based 120 Sports, a new all-digital sports network, goes live Wednesday, it will have a full roster of sponsors.
The 24/7 streaming network announced Monday that Verizon, Geico, Nissan and Transamerica are on board as inaugural sponsors, a package which includes both commercials and brand integration.
“120 Sports is thrilled to work with such a robust team of forward-thinking creative brands as we join forces to introduce a new, never before seen, all¿digital sports network,” Jason Coyle, president of 120 Sports, said in a statement.
The network’s imminent launch was revealed on its Twitter account Monday morning.
Teamed with the NHL, NBA and MLB.com, 120 Sports will deliver video-driven, two-minute sports reports exclusively for online and mobile viewers.
A free mobile app is designed to enhance data features and social interaction.
The ad-supported programming requires no subscription or authentication to access.
First announced in February, 120 Sports is a partnership between Time Inc., parent company of Sports Illustrated, and Chicago-based digital media company Silver Chalice, which is led by Bulls and White Sox Chairman Jerry Reinsdorf.
The network is operating from a custom-designed 17,000 square foot facility at Harpo Studios, the Near West side television complex built and formerly owned by Oprah Winfrey. Like WatchESPN, an app that allows live streaming of sports network ESPN, 120 Sports will be available on a wide range of mobile devices.
But 120 Sports won't require authentication to view its programming, opening it to those who don't subscribe to a pay-TV service. Studio programming will be live each evening, with video segments available on demand throughout the day, according to executives.
Hosts for the fledgling network include former ESPN anchor Michael Kim, former NFL players Bryant McFadden and Ovie Mughelli, Washington TV sports reporter Dave Ross and former Northwestern basketball player and Big Ten Network analyst Tim Doyle.
Update reporters include former Fox Sports “Barfly” co-host Alex Schlereth and Laura Britt.Copyright © 2014, The Baltimore Sun