The Armoury What's new with Baltimore sports apparel maker Under Armour

Under Armour taps new head of digital product development, announces other changes

Under Armour saw more executive turnover Monday as part of an ongoing restructuring of its digital business.

The Baltimore-based athletic apparel company named a former Yahoo executive as its new head of digital product development as it announced the departure of the co-founders of MyFitnessPal, which it acquired in 2015.

Starting January 8, Michael La Guardia will become senior vice president of digital product for Under Armour. He will be based in San Francisco. Meanwhile, Mike Lee and Albert Lee will leave the company in January to pursue their next venture.

“As part of the restructuring we initiated this summer that integrates technology across our core business — connected fitness digital product, digital engineering and digital media — will now all report directly to me,” said Under Armour Chief Technology Officer Paul Fipps, in a statement. “This integration significantly enhances our ability to engage consumers with elevated experiences, premium products and personalized services."

Also on Monday, David Bergman, who has served as chief financial officer on an interim basis since February, was named to the position permanently.

Bergman has held several senior positions at Under Armour since joining the company in 2004. As chief financial officer he will report to Under Armour CEO Kevin Plank.

“As our management team works to aggressively evolve our strategy and improve our level of execution, I, along with our Board of Directors, am confident that Dave’s experience will help drive greater operational excellence in every area of our business and create a long-term financial model capable of providing more consistent, sustainable value and return to our shareholders,” Plank said in a statement.

The moves add to series of executive changes at Under Armour amid a company restructuring after the June hiring of a new president and chief operating officer, Patrik Frisk.

In November, Under Armour named Ryan Drew, one of its sports division managers, to head footwear.

The company also announced two departures in November: Andy Donkin, chief marketing officer, and Pam Catlett, senior vice president and general manager of women’s and youth categories.

In October, the company announced that Kip Fulks, who co-founded Under Armour with CEO Kevin Plank, is taking a sabbatical.

sarah.gantz@baltsun.com

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