With new pop-art football cleats, Under Armour seeks to appeal to state pride, patriotism

Mount Rushmore, Statue of Liberty featured on a new football cleat

Football cleats have become a canvas of sorts for Under Armour designers. A new line of cleats blends pop art-style images with an appeal to state pride and patriotism.

The Maryland-themed cleat features a state-flag design along with a midshipman’s cap, a Maryland crab and an image of the capital dome.

The Louisiana cleat includes a Mardi Gras mask and crawfish.

The Texas cleat depicts a steer skull and mottos (“Everything’s bigger in Texas”) unique to the state.

The cleats debuted on Feb. 1.

“We have 10 states this year,” said David Stakel, Under Armour’s director of team sports footwear. “We wanted to provide athletes the opportunity to rep their state in a fresh, unique way.  Using an aesthetic inspiration driven from pop art, we wove in iconic landmarks, symbols, and sayings into each state’s cleat.” 

Under Armour said it selected states that sent lots of high school football players into the Division I college ranks. The states chosen were Alabama, California, Florida, Georgia, Illinois, Louisiana, Maryland, Ohio, Pennsylvania and Texas.

The cleats are targeted, among other groups, at high-school athletes competing on 7-on-7 football teams against teams from rival states. Lacrosse players can also wear the cleats.

There is also an “America” cleat.

“My favorite is probably the America cleat with all the patriotic references-- Mount Rushmore, Statue of Liberty, ‘Land of the Free,’ ‘Home of the Brave,’ and hot dogs and corn, among others,” Stakel said.

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