They come big and they come small and Under Armour wants them all.
The Baltimore-based sports apparel brand announced the signing of Cristo Rey Jesuit High School in Baltimore to an outfitting deal on Thursday, the same day word emerged that Auburn University signed a new deal for its athletic teams to be outfitted by the Baltimore company through 2025.
Auburn was Under Armour’s first big collegiate partner signing in 2006, before the company signed with the University of Maryland - the alma mater of founder and CEO Kevin Plank - as its official oufitter in 2008.
“Auburn has been one of our landmark relationships in the NCAA, as the first university athletic department to partner with Under Armour in 2006,” said Adam Peake, executive vice president for global marketing, in a written statement. “The Tigers are part of our brand’s heritage and we are thrilled to have them as an integral part of our future as we continue to provide world-class, innovative product to their student athletes and the entire Auburn fan base.”
Last year, Maryland also signed a new deal – into 2024 – that guarantees nearly $33 million in rights fees and athletic apparel to the school, according to a copy of the contract obtained under a public records request.
In addition to big college names, Under Armour has made it a priority to sign local high schools.
The partnership with Cristo Rey Jesuit was a natural because “Under Armour and CRJ believe in the power of innovation and the importance of supporting the Baltimore community,” school president Dr. Bill Heiser said in a news release.