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The Armoury What's new with Baltimore sports apparel maker Under Armour

Under Armour boosts March Madness presence with 12 men's teams

The Baltimore Sun
NCAA tourney count: Nike 40, Adidas 15 and Under Armour 12.

March Madness is a time when Under Armour and other fitness apparel and footwear companies battle for the reflected glow of fans' intense college loyalties. 

Under Armour is gaining in that battle: It is outfitting a dozen men’s teams, a new high, in the NCAA men’s basketball tournament and 11 teams in the women’s tournament, including two No. 1 seeds (Notre Dame and South Carolina).

Last year, Under Armour outfitted 10 teams in the men's field of 68, and nine in the women's tournament.

The tournaments are a big deal for Under Armour, Nike and Adidas because the events can attract more attention than even a big postseason football game, as teams can play as many as a half-dozen times.

To mark the occasion, Under  Armour is providing its teams with new basketball shoes. The Curry 3ZER0 goes on sale to the public May 1, and the Charged Controller with gold colorways is available now.

Nike still dominates tournament fields.

Last year, Nike provided uniforms for 41 of the men’s entrants and Adidas for 14.  

This year’s count, according to Sports Business Daily, is Nike 40, Adidas 15 and Under Armour 12. It said one school, Texas Southern, wears Russell Athletic jerseys and Nike shoes.

Under Armour’s dozen schools are:  Cincinnati, Kent State, Maryland, Mount St. Mary’s, New Mexico State, Northwestern, Notre Dame, Seton Hall, St. Mary’s, South Carolina, South Dakota State. and Wisconsin.

UCLA, a No. 3 seed,  has been  signed by Under Armour, but the deal has not yet kicked in.

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