Under Armour Brand House store is opening in Walt Disney World

Under Armour is opening a store in Disney World this weekend.

Under Armour is opening a Brand House store in Walt Disney World this weekend.

The first Brand House store in Florida will be part of Disney Springs, a themed shopping/dining/entertainment center within the resort that's being expanded.

The center will include four "neighborhoods," The Landing, Marketplace, West Side and Town Center, where Under Armour is opening Sunday.

Besides selling men's, women's and youth apparel, footwear and accessories, the two-story location  will feature an interactive experiences for young athletes who want to test their skills through digital performance sports evaluations.


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