A University of Maryland startup that says it’s “leading the world of coffee to a healthier place” is the winner of this year’s Cupid's Cup, an annual entrepreneurship competition started by Under Armour CEO Kevin Plank.
The winners – former roommates at the school – run Javazen, which makes – according to its website – “brewable blends that promote balanced & focused energy.”
It’s a coffee that the company says has the health of tea. One blend “consists of ground coffee, 100 percent cacao nibs, matcha tea, cinnamon, and vanilla,” the company says.
Javazen won $75,000 during the competition Thursday night, plus a pledge of guidance from top business leaders.
The judges were Plank; Dan Gilbert, the Cleveland Cavaliers owner and founder of Quicken Loans; Huffington Post editor Arianna Huffington; and Wes Moore, founder & CEO of BridgeEdU.
Second place ($20,000) went to Six Foods, a startup begun by Harvard University students that aims to normalize insect foods. It makes Chirps, a chip from crickets milled into flour.
“Eat what bugs you” is a company slogan.