Set to poetry, Under Armour has released short videos of five women athletes as part of a new global marketing campaign it calls “Unlike Any.”
The featured athletes include ballerina Misty Copeland, long-distance runner Alison Désir, sprinter Natasha Hastings, professional stuntwoman Jessie Graff, and Chinese taekwondo champion and actress Zoe Zhang.
Skier Lindsey Vonn’s video will debut this fall.Read more
Get your hands on Under Armour samples this weekend at the former Port Covington Walmart.
That means reduced prices for apparel, footwear and accessories in an array of colors, sizes and styles.
All sales are final. And none of the merchandise purchased during the sale will be accepted for return at any Under Armour store. Debit and credit cards are preferred.Read more
The battle for a better bra is heading to court.
Lululemon Athletica is suing Under Armour for allegedly copying a sports bra design, showing just how critical it has become for retailers to reinvent the ubiquitous undergarment.
According to Lululemon, its $52 Energy Bra - which has four straps that criss-cross in the back - "does it all."Read more
Under Armour, which signed Aaron Judge to an endorsement deal while the breakout New York Yankees star was still in the minor leagues, says it is negotiating a long-term extension with him as it continues to deepen its partnership with baseball.
Judge makes his All-Star Game debut as a starter Tuesday night after winning the home run derby Monday night.Read more
Under Armour, which has been deepening its baseball ties, can claim 11 players at next week’s All-Star Game, including young stars Aaron Judge of the New York Yankees and Cody Bellinger of the Los Angeles Dodgers.
Judge, 25, and Bellinger, 21, are on their leagues’ rosters for Tuesday’s game and are also scheduled to participate in the Home Run Derby on Monday night in Miami.Read more
Under Armour on Tuesday announced that veteran apparel executive Patrik Frisk has been named the Baltimore-based sports apparel and footwear brand's new president.
The announcement came in a series of executive-level changes for the company as it attempts to improve digital business and its operational efficiency.Read more