Under Armour, a Gold-level sponsor of the Baltimore Pride Parade on Saturday, will outfit all parade volunteers with the PRIDE edition of its UA HOVR Sonic running shoes.
The Baltimore-based athletic apparel brand launched its first UA Pride collection of footwear and apparel on June 4, including a version of the HOVR Sonic.Read more
Under Armour released a new ad after the Golden State Warriors clinched the NBA championship to celebrate Stephen Curry, the Baltimore brand’s biggest basketball ambassador.Read more
Under Armour has been taking steps to turn around a struggling brand, and one analyst said Monday he is encouraged by what he’s hearing from management.
“Recent discussions with Under Armour leave us highly encouraged by leadership commitments to profitability improvement,” Jim Duffy, an analyst covering sports and lifestyle brands for Stifel, said in a report.Read more
Under Armour will continue to outfit Towson University’s athletic teams under an extension of the brand’s agreement with the university.
The Baltimore-based athletic apparel and footwear maker said Tuesday it will provide on-field and training apparel for Towson’s 17 varsity sports for another five years. The brand also will outfit coaches and other athletic department staff.Read more
Under Armour has unveiled Dwayne “The Rock” Johnson’s first signature shoe — the Project Rock 1, the latest in the collaboration between the Baltimore-based sports brand and the actor and former professional wrestler.Read more
Under Armour may be giving up a contract to outfit all Major League Baseball players to Nike, according to a report Thursday in Sports Business Daily.
The report, citing an anonymous source, said Nike and Major League Baseball were close to inking a deal to have the Under Armour archrival take the contract for on-field apparel rights set to start in 2020.Read more