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The Armoury

The Armoury What's new with Baltimore sports apparel maker Under Armour
Under Armour creates Cam Newton game on Snapchat

Hey Snapchat users. Under Armour has a new game for you.

The game is a spinoff of the Baltimore athletic brand's footwear marketing campaign "It Comes From Below," and one of its films starring Carolina Panthers quarterback Cam Newton.

That spot, unveiled earlier this month, shows the NFL MVP dodging obstacles as he sprints through a dark forest.

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Analysts say Under Armour, Adidas 'chipping away' at Nike

While Nike reported Tuesday that its revenues increased 8 percent in the quarter ending Aug. 31, analysts and the media focused on increasing competition from Under Armour and other rivals.

“Nike and its Jordan brand still command the lion's share of the U.S. footwear market, but rivals Adidas and Under Armour are chipping away at the company's decades-long dominant position,” said a Reuters report.

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Under Armour will reach women, kids through Kohl's partnership, analyst says

When Kohl's starts selling Under Armour clothing and footwear this spring, it will be the biggest launch of a brand in the discount department store's history.

Retail analysts for Baird's Softline Retail see the partnership as a positive for both Kohl's and Under Armour, according to a story today in Barron's.

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Under Armour signs lacrosse star Taylor Cummings

Under Armour has signed its most accomplished lacrosse player -- Taylor Cummings, a three-time winner of the award for the most outstanding female collegian in the sport.

The Baltimore brand is announcing the signing of the former University of Maryland star today.

''It was an easy decision,'' said Jim Bel Bruno, the company's senior director for global marketing. ''Taylor is humble, she's hungry.

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Under Armour's new sportswear line draws mostly positive reviews from analysts

Now that Under Armour has made the leap from workout and sports clothes to high-end fashion, analysts are weighing in.

One analyst said he was surprised and impressed by the new Under Armour Sportswear line unveiled last week. But another called the move to outfit "ambitious young professionals" outside of sports and the gym both risky and potentially confusing to customers.

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Under Armour has college football 'zebras' on its side

When Oregon hosted Virginia in a college football game Sept. 10, it was in the most Nike of settings.

Both teams wore Nike-designed unifiorms prominently displaying the signature swoosh. Nike's headquarters was less than two hours away.

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