Under Armour briefly pulled its advertising from YouTube after learning from CNN that its ads appeared on a white nationalist video channel.
The Baltimore-based athletic apparel brand was among hundreds of companies and organizations whose ads ran on YouTube channels promoting extremist or controversial views, CNN reported late Thursday.Read more
Call it Under Armour’s answer to the Dove “Real Beauty” campaign.
The Baltimore-based sports apparel brand rolled out a new ad campaign Thursday called “Will Finds A Way,” starring Dwayne “The Rock” Johnson and eight unconventional athletes. One is a triathlete with cerebral palsy, another a Syrian woman who swam for her life while saving a boat with other refugees.Read more
An Under Armour investor is suing Kevin Plank and Under Armour on behalf of the company over Plank's Port Covington deal.Read more
Under Armour won’t begin supplying Major League Baseball uniforms until 2020, returning to the original schedule and abandoning a plan to accelerate the rollout a year earlier, according to officials familiar with the plans.Read more
Under Armour is seeing its popularity fade among teens, a key demographic for sports apparel brands, according to Piper Jaffray's semi-annual teen research survey.
Gen Z buyers are looking for streetwear and 1990s fashions, with Vans footwear hitting a new peak and even sports footwear giant Nike losing share among boys, according to Taking Stock with Teens, which ranks appeal of fashion brands.Read more
As Under Armour feels the pinch of slow merchandise sales in it’s biggest geographic market — the United States — international sales growth has stood out as a bright spot for the struggling brand.
But one Wall Street analyst is raising concerns about the future of Under Armour’s global growth.
Under Armour’s international sales soared more than 46 percent in fiscal year 2017, while U.S.Read more