When Under Armour signed UCLA to a 15-year, $280 million outfitting deal last year, the company's thinking — like that of a prospective homebuyer — centered largely on location, location, location.
The agreement was a linchpin of the Baltimore brand's California strategy.Read more
Under Armour hired Lance Allega, a former senior manager at Nike, Sony and VF Corp., as vice president of investor relations, the company said today.
Allega will help the brand communicate its growth strategy, financial performance, operating model and plans for building long-term shareholder value to investors, analysts and others.Read more
As Under Armour's leading golf ambassador, Jordan Spieth already wears the brand from head to toe.
All that was missing -- until now -- was his own signature golf shoe.
The Baltimore brand says it will debut the Spieth One on a four-city tour that will include stops in Tokyo (Jan. 17) and South Korea (Jan. 19), where Under Armour is opening its first brand house in the region.Read more
Fitness apparel giant Under Armour is expanding its collaboration with Johns Hopkins Medicine to back up its health and fitness apps with scientific research and expertise.
Under Armour has several apps, including UA Record, MapMyFitness, MyFitness Pal and Endomondo, with more than 190 million registered users.Read more
Under Armour built its reputation on making all athletes better. Now it says it can help them sleep better, too.
With assistance from brand endorser Tom Brady, the Baltimore athletic apparel maker has launched "Athlete Recovery Sleepwear."Read more
This could be a pivotal year for Under Armour, a sports apparel analyst said in a blog post Monday, as the brand responds to shifting fashion trends and the loss of a big retail customer while expanding into a new retail channel.Read more