Under Armour has released images of the latest signature shoe created for NBA star Stephen Curry – the Curry 3
The Baltimore company said the shoe employs a trademarked new technology – Threadborne – described as “braided threads wrapped around a corded panel” for support without weighing the sneakers down.Read more
Under Armour's new wireless sport headphones keep the beat while monitoring your heart rate.
The sports brand and Harman International Industries Inc. unveiled two headphone models Thursday, including one that tracks heart rate and plays music, for $199.95.
The headphones can be pre-ordered at UA.com and JBL.com starting Thursday and will be sold at Best Buy starting Oct. 30.Read more
Under Armour hopes to reach young girls who play sports through a partnership announced Wednesday with a Los Angeles-based photographer.Read more
Under Armour will provide the game uniforms for all Major League Baseball players beginning in 2020. Here are five thoughts on the new agreement.
It’s a breakthrough for a company that is just 20-years-old.
Under Armour had been nibbling around the edges of the country’s three biggest sports leagues without becoming an official outfitter of game uniforms.Read more
Under Armour will outfit all Major League Baseball players beginning in 2020 under an agreement reached with the league — the Baltimore brand's first such partnership with a major American professional league.
The owners have approved the switch from Majestic Athletic to Under Armour, according to two sources with knowledge of the agreement.
The agreement hasn't been announced.Read more
Under Armour has signed a 10-year extension to outfit University of Utah athletics teams, continuing its westward push.
Utah was one of the Baltimore brand's first all-teams partners, signing in 2008. That year, Utah’s football team went 13-0 and defeated Alabama in the Sugar Bowl.
Under Armour is seeking to increase its presence in the west.Read more