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The Armoury

The Armoury What's new with Baltimore sports apparel maker Under Armour
With university deals, Under Armour aims to fill in its U.S. map

When Under Armour signed UCLA to a 15-year, $280 million outfitting deal last year, the company's thinking — like that of a prospective homebuyer — centered largely on location, location, location.

The agreement was a linchpin of the Baltimore brand's California strategy.

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Under Armour hires vice president of investor relations

Under Armour hired Lance Allega, a former senior manager at Nike, Sony and VF Corp., as vice president of investor relations, the company said today.

Allega will help the brand communicate its growth strategy, financial performance, operating model and plans for building long-term shareholder value to investors, analysts and others.

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Under Armour to debut Jordan Spieth signature golf shoe

As Under Armour's leading golf ambassador, Jordan Spieth already wears the brand from head to toe.

All that was missing -- until now -- was his own signature golf shoe.

The Baltimore brand says it will debut the Spieth One on a four-city tour that will include stops in Tokyo (Jan. 17) and  South Korea (Jan. 19), where Under Armour is opening its first brand house in the region.

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Under Armour, Johns Hopkins continue collaboration on health and fitness apps

Fitness apparel giant Under Armour is expanding its collaboration with Johns Hopkins Medicine to back up its health and fitness apps with scientific research and expertise.

Under Armour has several apps, including UA Record, MapMyFitness, MyFitness Pal and Endomondo, with more than 190 million registered users.

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Under Armour launches Tom Brady-backed athlete sleepwear

Under Armour built its reputation on making all athletes better. Now it says it can help them sleep better, too.

With assistance from brand endorser Tom Brady, the Baltimore athletic apparel maker has launched "Athlete Recovery Sleepwear."

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Under Armour could face 'rocky' year, analyst says

This could be a pivotal year for Under Armour, a sports apparel analyst said in a blog post Monday, as the brand responds to shifting fashion trends and the loss of a big retail customer while expanding into a new retail channel.

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