Baltimore-based email marketing firm Blue Sky Factory has been acquired by a competitor in Atlanta.
WhatCounts announced Monday that the acquisition of Blue Sky will add more talent, technology and client experiences. Financial terms were not disclosed.
With Blue Sky's 27 workers, WhatCounts will have a combined 100-person workforce, said Greg Cangialosi, Blue Sky's chief executive officer.
Blue Sky's Federal Hill headquarters will become the mid-Atlantic office of WhatCounts in the next few months, Cangialosi said.
Cangialosi, who founded Blue Sky in 2001 after the dot-com bust, will join WhatCounts' board of directors and do consulting work on product strategy.