On iPod. But, Brian, it was one of those things where we couldn't make this product with that connector -- but let me tell you, the product is so worth it.
And that's the thing about Apple. Sleek isn't cheap. Those white earbuds announce to the world you've got a of couple hundred dollars to spend. Your investment will buy you a staggeringly beautiful product that works unlike any other … and in a lot of workplaces, including our own, the Apple products you'll see are the ones people bring in from home ... they're usually right there on the desk, next to the computers we have to use for work.
Apple prides itself on being equal parts computer company and religion. Apple fans get whipped up into a stampeding froth with every new product release ... customers famously camp outdoors and then emerge triumphant, emotionally spent. Journalists flock to those dramatic product rollouts -- as if the CEO is going to reveal stone tablets instead of the kind with scratch-proof glass. And the legendary Apple culture of secrecy is designed to keep it that way.
Why are you institutionally so secretive? How is it that you know how many times I've listened to Bob Dylan or Kendrick Lamar or “Have Yourself a Merry Little Christmas” and yet we never get to know anything about you guys?
We think that holding our product plans secret is very important because people love surprises.
This was one surprise Apple may not have loved: the new Samsung ad campaign -- it's blistering, bold, damaging. It portrays Apple products and the people who love them ... as somehow passe and uncool and even desperate. It’s a blunt instrument disguised as satire, and it’s a frontal attack on a giant that would have been unthinkable not too long ago.
Woman: Hey what'd you just do?
Man: I just sent him a playlist.
Man: By touching phones?
Man: Yep, simple as that.
Woman: It's the Galaxy S3.
Man: I'll see you at the studio later.
Woman: When do you think we're going to be able to do that thing?
Son: Hey, Mom, Dad.