How are you not Steve Jobs?
In many ways. One of the things he did for me -- that removed a gigantic burden that would have normally existed -- is he told me, on a couple of occasions, before he passed away, to never question what he would have done. Never ask the question "What Steve would -- do," to just do what's right.
Doing right has done well for Tim Cook so far. He's had a good first year on the job - the company's stock is up about 45% during his tenure, and think about this: He's already presided over the roll-out of three iPads, two iPhones and three Macs.
Absolutely stunning. Every detail has been focused on.
So, you've got guys whose job it is to get this mesh right to get this curve right …
To get it precisely right.
In fairness, however -- this past year, they haven't gotten everything precisely right.
Starting with Siri … the small woman who lives in your iPhone. The service amazed all of us at first -- but then came under criticism for not being … perfect … or as consistently amazing as Steve Jobs wanted it to be.
And then there are the maps ... iPhones used to come with Google maps until they set out on their own --- but Apple's version wasn't quite ready for launch. It lacked some critical street smarts. And in those early days -- God help you if you went anywhere near the Brooklyn Bridge or the Hoover Dam. It was a rare and public embarrassment and Cook fired two top executives in charge.