Become a digitalPLUS subscriber. $12 for 12 weeks.
Business Technology

Instagram takes on Vine, adds video feature

Instagram is gearing up for battle against Vine, announcing on Thursday that it will give users the ability to record and share short videos.

"What we did to photos, we just did to video," said Instagram co-founder Kevin Systrom as he announced the new feature.

Users will be able to share and edit videos up to 15 seconds long using Instagram, which Facebook purchased last year.

PHOTOS: Top smartphones of 2013

Unlike Vine, though, users will also be able to add filters to their videos. Systrom said Instagram created 13 new filters specifically for its new video tool to adjust colors, lighting and other attributes. It's similar to what users can do with Instagram photos.

Additionally, Systrom said Instagram went above and beyond to create a feature he called "Cinema," which is intended to stabilize the shakiness of videos shot handheld using a smartphone.

Instagram shared an introductory video on its desktop website. The social network rolled out the feature immediately to iPhone and Android users.

Systrom also announced that Instagram has reached 130 million monthly active users.

ALSO:

Facebook users can now attach photos to comments

Vine creators tease new features ahead of Facebook event

Facebook is seeking smartphone partnership with Samsung

Copyright © 2014, The Baltimore Sun
Related Content
  • Vine creators tease new features ahead of Facebook event
    Vine creators tease new features ahead of Facebook event

    With Facebook probably getting ready to announce video features for its Instagram, the creators of Vine are not standing by idle -- they're taking to their social network to tease new features they have in store.

  • Top social media fails of 2014
    Top social media fails of 2014

    Social media isn't new anymore, so you'd think people would be able to do it by now without making really bad mistakes. And not just any mistakes, but the kinds that leave you speechless. With that, here are actual social media posts from 2014 you have to see to believe.

Comments
Loading