Next stop on the Apple product announcement steam train: iPad announcements Oct. 22.
The Cupertino, Calif., company reportedly will hold an event that day and is expected to unveil new versions of its traditional iPad and iPad Mini.
The event comes several weeks after the company unveiled the new iPhone 5c and 5s, and debuted the radically redesigned iOS 7 mobile software. Apple said it sold a record 9 million units of the new phones on the first weekend, and users have been upgrading to iOS 7 at a record clip.
Now it's the iPad's turn.
"The fifth-generation iPad is expected to feature a thinner, lighter design akin to the iPad mini’s, and an improved camera. It will run Apple’s new 64-bit A7 chip. The second-generation iPad mini will be upgraded with a retina display and also likely see the A7 incorporated into its innards. It’s not clear whether Apple’s new iPads will feature the Touch ID fingerprint sensor that recently debuted on the iPhone 5s, though that has been rumored."
ATD did not yet know where the event would be held.
The event will be held about a week before Apple is scheduled to report fourth-quarter earnings for the fiscal year that ended in September. Despite the apparently strong product launches, investors have yet to respond in kind.
Apple's stock closed Tuesday down $6.81 or 1.4%, to $480.94. That's down from the $490.64 closing on the day Apple unveiled the new iPhones at a Sept. 10 event. The stock has been basically flat over the last month even as the company trumpeted its seemingly impressive milestones.
Analysts are now hoping the new version of the iPads will jumpstart sales of Apple's groundbreaking tablet. Sales of the gadgets slipped in the third quarter ending in June.
Going forward, several analysts have projected that sales of iPads will grow much slower than iPhones, making Apple even more dependent on the latter product for revenue and profit than it is now.
"We believe one of Apple's big issues right now is that it is considered a 'one product' story again," wrote Ben Reitzes, an analyst at Barclays Equity Research in a note to clients Tuesday. "iPads and Macs seem to be almost forgotten at this point as estimates seem to favour the downside."
Well, not entirely forgotten. Apples new Mac operating system, Mavericks, is still scheduled to become available this fall.