www.baltimoresun.com/business/technology/blog/la-fi-tn-1-10-americans-html-std-study-finds-20140304,0,2694290.story

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1 in 10 in a survey think HTML is an STD

By Salvador Rodriguez

This post has been updated, as indicated below.

1:40 PM EST, March 4, 2014

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If you're talking tech with Americans, you may want to avoid using any jargon.

A recent study found that many Americans are lost when it comes to tech-related terms, with 11% in a survey saying that they thought HTML — a language that is used to create websites — was a sexually transmitted disease.

The study was conducted by Vouchercloud.net, a coupons website, as a way to determine how knowledgeable users are when it comes to tech terms.

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"Technology is a huge interest for our user base, and month after month we see thousands of people visiting our site to look for coupons and deals to use when purchasing their favorite tech products," a company spokeswoman said in a statement. "It seems that quite a few of us need to brush up on our tech definitions."

Besides HTML, there were some other amusing findings:

Despite the incorrect answers, 61% of the respondents said it is important to have a good knowledge of technology in this day and age.

The study involved 2,392 men and women 18 years of age or older. The participants were not told that the study was specifically looking into their knowledge of tech terms. They were presented with both tech and non-tech terms and were asked to choose from three possible definitions.

"Hence why a mix of both normal and technology-related words were used," the company said in a statement.

[Updated 9:40 a.m. PST, March 5: The origin and veracity of the survey have come under question by a journalism ethics website. The firm that conducted the survey, 10 Yetis Public Relations, said it stands by its work and has provided the full survey results.

The survey is "100% genuine, and it's a valid survey," said Leanne Thomas, a senior account executive for 10 Yetis Public Relations.

Thomas said the survey was conducted over email over the course of seven days. She said participants of the survey were given no incentive to respond.] 

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