Millennial Media CEO on CNBC's "Mad Money" with Jim Cramer

Millennial Media cofounders, Chris Brandenburg (left) and Paul Palmieri (May 14, 2012)

Gus G. Sentementes

10:08 a.m. EDT, September 13, 2012

Watch Baltimore's Millennial Media CEO Paul Palmieri chat with CNBC's Jim Cramer, yesterday on the popular show "Mad Money."

Palmieri breaks down the mobile advertising for Cramer and his audience. A good primer on how the mechanics of mobile advertising works as a business.

Palmieri says smartphone users are clicking through on ads at five times the rate of desktop online advertising.

About the new iPhone 5: "We're pretty excited about today's news," Palmieri said. "More screen space allows us" to make bigger and more engaging mobile ads the company serves to devices, Palmieri said.

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