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How to carve a swan from a watermelon (and other institutional analogies)

Tiger WoodsMicrosoft CorporationTwitter, Inc.Tea Party MovementInternal Revenue ServiceDigg Inc.

Tiger Woods, Microsoft and the Tea Party are all reasserting themselves. Welcome to your post-weekend trends report for May 13, 2013.

Woods won his 78th PGA event Sunday in Ponte Vedra Beach, showing further recovery from a series of injuries and marital scandals.

The IRS, meanwhile, was hoping to nip its own growing scandal in the bud, as allegations that the agency engaged in political harrassment were backed up over the weekend by leaked portions of an official report. At least one office of the agency actively targeted conservative groups' applications for nonprofit status, according to the report, which put the Obama administration into message-control mode over the weekend.

The administration could (maybe) take lessons from Microsoft, which showed either a mastery of spin or blubbering uncertainty in its post-and-takedown advertising drill over the weekend, depending on whom you ask. The company put up a series of rather strange ads portraying various contests -- watermelon carving, makeup application, etc., -- only to remove some of them almost immediately. Predictable Internet freak-out ensued. The campaign is seen as an attempt to fight back against widespread criticism of the company's most recent operating system, Windows 8.

|| RISING LOCAL SEARCHES ON GOOGLE* ||

IRS
(Twitter)
When tax agents started singling out non-profit groups for extra scrutiny in 2010, they looked at first only for key words such as 'Tea Party,' but later they focused on criticisms by groups of "how the country is being run," according to investigative findings reviewed by Reuters on Sunday.
The Baltimore Sun

Phone-unlocking bill
(Reddit)
Let’s take that again, because it is jaw-dropping: the bill reforms the copyright monopoly to make it legal to tinker with objects that you own.
Torrent Freak

France
(Twitter)
Paris Saint-Germain clinched their first French title in 19 years on Sunday with a 1-0 win at Olympique Lyon that puts them seven points clear of second-placed Olympique Marseille with just two games left.
France 24

Windows 8, iPad
(Twitter)
In a move to spruce up the image of its Windows 8 operating system, Microsoft recently created a series of “Windows Training Camp” ads for Asia, posted them to YouTube, then quickly pulled them down.
The Diplomat

Flying car crash
(Digg)
Two people have been injured after an experimental flying car crashed into a tree Friday morning near a school in Vernon, B.C.
CBC

Players Championship 2013 (Tiger Woods)
(Google search)
Playing with controlled aggression, Tiger Woods gave notice at the Players Championship that he stands poised to reassert his dominance once again on the world of golf.
The Baltimore Sun 

 

|| TRENDING ONLINE ||

amanda berry
    Breakout
charles ramsey
    Breakout
jodi arias
    +300%
great gatsby
    +150%
weather baltimore
    +90%
wjz
    +90%
fedex
    +80%
wbal
    +80%
farrah abraham
    +70%
edline
    +50%
   
*Last seven days

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