Black Friday is a big day for brick-and-mortar retailers, as they hope to lure consumers in with "doorbuster" sales.
But this year's Black Friday was also huge for online sales. ComScore is reporting that e-commerce sales for the Friday after Thanksgiving surged 26 percent over the previous year, surpassing $1 billion for the first time. The ComScore folks are now calling Black Friday -- in retail-speak -- a "multi-channel marketing phenomenon."
Even online shopping on Thanksgiving day is growing, up 32 percent this year to $633 million, according to ComScore.
The most visited online retail sites on Black Friday were: Amazon, Walmart, Best Buy, Target and Apple.
ComScore projected that Cyber Monday sales today will likely approach $1.5 billion.