Hit me with your best shot

A bus drives past an advertising billboard of German Chancellor Angela Merkel holding a bottle of alcohol in Lisbon. Taking a wry swipe at German-led austerity, the maker of Portugal's traditional tipple plastered Lisbon with adverts on Monday depicting Merkel with a bottle and assurances that "Portugal is giving its best shot". The campaign by Licor Beirao is designed to cheer up Portuguese and help struggling local producers by urging customers to "give something national as a Christmas present."

( Jose Manuel Ribeiro/Reuters )

A bus drives past an advertising billboard of German Chancellor Angela Merkel holding a bottle of alcohol in Lisbon. Taking a wry swipe at German-led austerity, the maker of Portugal's traditional tipple plastered Lisbon with adverts on Monday depicting Merkel with a bottle and assurances that "Portugal is giving its best shot". The campaign by Licor Beirao is designed to cheer up Portuguese and help struggling local producers by urging customers to "give something national as a Christmas present."

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