Comcast Corporation has partnered with Augusta National Golf Club to deliver the 2010 Masters Tournament in next-generation 3D across multiple platforms and broadcast first major sporting event in 3D TV.

To view the Masters in 3D, consumers need a new 3DTV with 3D glasses and an HD set-top box with an HDMI connection, or a 3D PC/monitor using a 3D media player and glasses. Full HD and SD Masters Tournament coverage will continue to be available on CBS and ESPN.

Not a lot of people have this equipment, but 3D TVs will likely be standard in not-so-far future. But for customers who do not have 3D televisions, Comcast is carrying in-depth coverage of the Masters on video-on-demand in HD and SD, including:

Highlights and the most memorable moments from the past 55 years

The 2009 Masters Official Film, providing highlights and memorable moments from The 2009 Masters Tournament

A Masters anthology from the BBC.

The Masters HD On Demand on TV content is available now, and the 3D content will be available beginning April 8. Comcast's Xfinity.com site is also hosting comprehensive coverage of the Masters with full event replays and extensive highlights, including daily recaps, commentary, analysis, press conferences and interviews.

Starting today, Comcast will begin delivering two hours of live 3D coverage per day beginning with the Par 3 Contest at 3 p.m. and continuing throughout the four Tournament rounds each day. Daily time and hole coverage include:

April 7: Par 3 (3 – 5 p.m. ET) – Holes 4, 8 and 9 April 8 and 9: (4 – 6 p.m. ET) – Holes 14, 16 and 18 with rotating coverage of holes 10 through 13 and 17 April 10 and 11: (5 – 7 p.m. ET) – Holes 14, 16 and 18 with rotating coverage of holes 10 through 13 and 17

In addition to the live 3D coverage, Comcast is offering 3D via video-on-demand, which will carry the prior day's coverage of the Tournament and a 20-minute condensed highlights and recaps of each day of the Tournament. To pull it off, Comcast will tap its fiber network to carry a 3D production feed to its main distribution centers in South Florida where it will be packaged to be seen on our local cable system. Comcast and IBM, the Tournament's technology partner, are also combining efforts to offer the same 3D coverage via www.masters.com.

From Comcast: "The 3D experience gives viewers a player's perspective of Augusta National, like they're looking through a window onto one of the most beautiful and scenic venues in the world," said Filemon Lopez, Comcast's Senior Regional Vice President for South Florida. "We can't imagine a better setting than the Masters Tournament to give a glimpse of the future of 3D television."

Viewers are now able to experience the course's undulating greens, steep bunkers, dramatic changes in elevation, countless azaleas and hundred-year-old trees lining the holes – all in 3D. This first-of-its-kind, at home experience gives viewers a true sense of both the stunning physical beauty of Augusta National Golf Course as well as a newfound respect for the professional golfers who navigate the twists and turns of the course.