McLaren Health Care announces rebranding plan, Petoskey site unaffected
While Northern Michigan Regional Hospital was not on the list of subsidiaries to undergo the rebranding, the hospital could still see its name changed in the future.
“The rebranding initiative is part of McLaren’s strategic plan,” said Philip Incarnati, president and chief executive officer of McLaren Health Care. “Using one name will enable us to have a single identity that reflects the scope and impact of our organization across the state. It’s a testament of our commitment to make individuals healthier and communities stronger.”
McLaren Health Care, which is based in Flint, is one of the largest health care systems in Michigan.
Earlier this month, the Northern Michigan Regional Hospital Board of Directors, voted unanimously to become a subsidiary of McLaren after more than six months of intense talks.
Reezie DeVet, president and chief executive officer of Northern Michigan Regional Hospital, said the decision to go with McLaren was attractive for several reasons — including the ability to maintain local control, increased purchasing power and the ability to attract more specialists. By becoming a subsidiary, the hospital would also benefit from McLaren’s double “A” credit rating.
Northern Michigan Regional Hospital is one of 10 subsidiary hospitals of McLaren Health Care. McLaren also includes surgery and imaging centers, a regional network of cancer centers and providers, assisted living facilities and a wholly-owned medical malpractice insurance company.
Northern Michigan Regional Hospital is not currently on the list of McLaren hospitals that will undergo rebranding, but DeVet said the hospital may have its name changed in the future.
“Letting area residents know that their local hospital is part of McLaren, part of a larger health system, is one of the goals of the rebranding,” Incarnati said. “Although the names have changed, our patients can expect the same award-winning care.”