The team's championship series against the Los Angeles Lakers will be even better.
More importantly, people are watching other people spend money again.
The financial markets respond to psychological indicators like consumer confidence. Orlando's economy will feel a boost from the good vibes of fans.
Mark Moravec, general manager of the Orlando Marriott Downtown, compared hosting the NBA finals to "winning the Powerball."
It's a burst of economic boom in a town burned out on busts.
Sure, we still have the dog days of summer ahead. Tourism is down. Condos are empty. We're one bad hurricane away from an even more prolonged slowdown.
A title run certainly does a lot to improve a town's outlook. Will it go as far in unclenching the tight hold we have on our wallets?
"People shouldn't expect a turnaround," said Scott Brown, chief economist at St. Petersburg-based Raymond James. "I don't think the overall impact of that change in psychology is a lot. People don't spend confidence. They spend out of income and wealth."
Still, the Magic's success is a much-needed break from the flurry of discouraging reports on falling visitor numbers, declining median home prices and bank stress tests.
This is why we value a local professional sports franchise.
I know. I know. We had to wait 14 years between the Magic's last run at the title and today.
And, yes, we're pouring public tax dollars into a $480 million new arena for the team lest they leave us for another city that would do the same.
But the action of the past few weeks couldn't have played out better if team President Bob Vander Weide and Chief Operating Officer Alex Martins were the ones pulling the strings on those Nike puppets:
Team faces criticism of big public check written to build its new house as tax revenue shrivels. Team beats out reigning champion Boston Celtics and tramples the best player in the league, Cleveland's LeBron James. Team takes on Kobe Bryant and chief court side cheerleader Jack Nicholson in Hollywood. Pan to the construction site of the state-of-the-art new arena that now looks like a befitting throne for Orlando's new kings.
The numbers that show the long-term return on that investment are squishy. Academics say new arenas increase team revenues, but the bump does little more than continue to inflate player salaries.
For now the Magic are riding above that fray.
Never underestimate the price people are willing to pay for an escape from their daily doldrums.
People are cheering again. For Dwight Howard. For little Gina Incandela. For how "we" are going to best "them."
The timing is also fortunate. When the Tampa Bay Rays made the World Series last October it coincided with lingering panic from the worst single day point loss by the Dow just a month earlier.
"It certainly didn't help turn the economy around," Brown noted.
Orlando's chance comes as the markets are looking up and other national gauges point down a road to recovery.
The Magic's success could help push the city's collective mind-set in that direction.
Those victory endorphins are sure to get dollars flowing as fast as beer at the Am before the fourth quarter cut-off.
Enjoy the high while it lasts.
Beth Kassab can be reached at bkassab @orlandosentinel .com or 407-420-5448. Read her blog at orlandosentinel