They're also checking you out on Google and social media sites, according to a recent survey. And what they uncover — the good or the bad — could be the tie-breaker when it comes to deciding between you and another candidate.
For years teens have been warned to be careful about what they post online for safety reasons. Now they have a financial incentive to do so. With scarce scholarship dollars at stake and online privacy settings not foolproof, students will have to make sure they put their best foot forward online.
Kantrowitz, along with the National Scholarship Providers Association, surveyed about 75 of the organization's members.
They found that about one-quarter searched Google and social media sites such as Facebook, YouTube, Twitter and LinkedIn for information about applicants. Searches usually were conducted only on finalists.
Searchers looked for red flags, such as evidence of drug use or underage drinking, inappropriate photos, discriminatory comments and poor attitudes. One-third of providers conducting searches denied a scholarship to a student based on their findings.
"They want students to reflect well on the organization," Kantrowitz says. "The last thing a scholarship provider wants to hear is their student just got arrested for running a campus drug ring."
But scholarship providers aren't trying only to dig up dirt. "They are trying to get to know the student better," Kantrowitz says.
One-quarter of those doing searches gave a scholarship based on information gleaned online.
Several scholarship providers in Maryland say they don't vet students on the Internet.
"We're not yet, but it can well be coming," says Roberta Goldman, program director for the Central Scholarship Bureau in Pikesville, which awards about $1 million each year in scholarships and grants.
The CollegeBound Foundation in Baltimore, which gives out more than $1 million annually, also doesn't check out students online.
"We do advise students to be mindful of what they put online about themselves," says Deana Carr-Davis, associate program director of scholarships.
Kantrowitz expects the practice of online vetting to grow.
"Several of the providers said they didn't currently look at the online presence of finalists, but now that they think about it, it's not a bad idea," he says.
What can students do?
They can make sure their privacy settings are correctly configured. But these settings can give a false sense of security.
"Friends on Facebook have information about you and they can pass it on to other people," says Danielle Citron, a professor at the University of Maryland School of Law who specializes in Internet privacy. "They don't need your permission to share it with someone."
Remember the Duke University student who rated her lovers in a chart that she emailed to three friends? "One wasn't too much of a friend and forwarded it on," Citron says.
That email went viral — and not just in this country. When I Googled the incident, the top story was an article on the Duke co-ed from a newspaper in the United Kingdom.
Sometimes students have little choice but to share their online information. Students receiving athletic scholarships sometimes are asked to provide passwords to their social media sites, Citron says.
Kantrowitz adds that some scholarship providers require finalists to "friend" them on Facebook. You can always refuse — but then you're not going to get the money.
The better course is to maintain a professional online presence so you don't give scholarship providers — or colleges and future employers — any ammunition against you.
Some officials try to get that message across to students.
Maryland Attorney General Doug Gansler and a Facebook representative are to hold a forum this evening at Winston Churchill High School in Montgomery County to discuss kids and Internet privacy.
"They don't really understand the permanency of what is out there on the social network websites," Gansler says. "They don't take proper precautions of protecting their speech in conversation on Facebook."
Kantrowitz advises students to Google their names to see if anything unflattering pops up. If possible, he says, see if you can revise the information.
Watch what you say. People say things online that they never would say to someone face to face, Citron says. Students should post comments that they would be comfortable sharing with their parents and teachers, she says.
Avoid unprofessional email addresses. "Hotmama21 is not an appropriate email address," Kantrowitz says. Stick with your first and last name in the address.
Central Scholarship's Goldman advises students to create a separate email address with a professional name for college applications and similar correspondence. Students can keep their address with the clever or provocative name for emailing friends.