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Maria Rodale, Chairwoman and CEO of Rodale Inc.
People still look at me funny when I say Rodale is headquartered in the Lehigh Valley. Sometimes I'll say Emmaus, sometimes Allentown or Bethlehem. But unless they are longtime organic gardeners or farmers, in which case Emmaus (the birthplace of the organic movement in America) and Maxatawny (home of the Rodale Institute) are considered Mecca, most people are not familiar with our little valley. (Unless they already live here, of course.)
March 11, 2013