FCC Chairman Tom Wheeler

President Obama names Tom Wheeler as his nominee for FCC chairman in May 2013. A major fundraiser for Obama, Wheeler has extensive Washington experience. (Andrew Harrer / Bloomberg / May 1, 2013)

WASHINGTON — After nearly four decades as a Washington lawyer and lobbyist for the cable and cellphone industries, Tom Wheeler was eager to revive long-stalled initiatives as the new chairman of the Federal Communications Commission.

But within weeks of taking charge in November, he ran into unexpected turbulence in pushing for a review of the ban on using cellphones on airplanes.

Consumers howled that airline cabins would fill with annoying chatter. Opponents petitioned the White House to tell regulators that cellphone use should stay grounded. Lawmakers introduced bipartisan bills banning in-flight calls.

Wheeler, with the plain-spoken confidence that made him a successful lobbyist and businessman, didn't back down.

"I do not want the person in the seat next to me yapping at 35,000 feet any more than anyone else," he told a House hearing. "But we are not the Federal Courtesy Commission."

Steeped in communications history — he's even written a book about Abraham Lincoln's use of the telegraph to help win the Civil War — Wheeler is determined to move the typically slow-moving agency into higher gear. He has a lot on his agenda.

Among the major issues are deciding whether to allow Comcast Corp. to purchase Time Warner Cable Inc., drafting new net neutrality rules governing how Internet providers run their networks, revising media ownership regulations and trying to persuade broadcasters to auction off some of their airwaves to allow for expanded wireless services.

Wheeler said he's at the FCC to make things happen.

"Of course there's risk in taking action. How many football coaches say, 'Oh, I wish we hadn't thrown that pass?'" said the 68-year-old Democrat. "But the fact of the matter is that your goal and your responsibility is to move things forward."

Wheeler is decisive and self-assured, qualities he'll have to use carefully to find consensus on a five-member commission that often has been fractious, even downright dysfunctional.

"He is going to be willing to make some people unhappy, and maybe it's going to be me," said Andrew Jay Schwartzman, a longtime public interest advocate at Georgetown University's Institute for Public Representation. "But he's going to be moving things forward."

And he seems intent on carving out his own legacy.

"Ever since I've known him, Tom has been a person of ideas and has wanted to make a mark with those ideas," said Reed Hundt, who dealt with Wheeler during Hundt's days as the FCC chairman in the 1990s. Wheeler also was a pragmatist, not an ideologue, as a lobbyist, he said.

A major fundraiser for President Obama, Wheeler has extensive Washington experience. And unlike FCC chairs in the last few decades, he is taking the job toward the end of his career, making the post a capstone rather than a steppingstone. And that should make him more willing to tackle controversial topics, agency observers said.

"Tom is a very accomplished person … and he theoretically doesn't need to prove anything to anyone," said former FCC Commissioner Robert McDowell, a Republican. "And for better or for worse, that will make him a decisive, strong chairman."

Adding pressure to his efforts, Wheeler has limited time to get things done. He's expected to leave in early 2017 when a new president assumes office.

In some ways, Wheeler would seem to be the classic industry man heading a bureaucracy that oversees the industry — a too-typical Washington scenario that lends itself to getting little accomplished.

From 1979 to 1984, he headed the National Cable Television Assn. and played a major role in pushing legislation through Congress deregulating the industry, opening the door to its dramatic growth.

He then spent several years as chief executive of technology start-ups before taking over the leadership of the Cellular Telecommunications & Internet Assn. from 1992 to 2004, a period of rapid expansion marked by repeated efforts to prevent the FCC from burdening the wireless industry with too many regulations.

Wheeler played such a key role in the growth of those two industries that he's the only person to be inducted into the Cable Television Hall of Fame and the Wireless Hall of Fame.