Will Darney waited in line overnight at Westfarms mall's Apple store to get a new gold iPhone 5S when the doors opened at 8 a.m.
But when, after 10 hours, he got to the counter, the store was out of that color.
He and a friend, Christian Robison, were among the first 10 people in line. They said they watched as three people ahead of them got two gold 5S phones apiece.
So they got the silver 5S instead, but the 64-gig version, the capacity they wanted. They were "pretty disappointed," Darney said. "Not totally, though."
In fact, Darney, said, "I'd do it again."
The iPhone 5S in the new gold color was in short supply all over, apparently. The online technology news site CNET reported that ship dates for online orders of the gold phone had slipped to October by 1 a.m. Friday.
Two teenagers, Nicholas Ochs and Dylan Calo, said they both wanted the gold phone as well, but they were about 50 people back and were told there was a limited supply.
They, too, said it was more important to get the top-of-the-line capacity, 64 gigs, than the color they wanted. They got the gray 5S instead.
"The new fingerprint technology is pretty cool," said Ochs, a student at Northwest Catholic High School in West Hartford.
An hour after the Apple store opened, at least 100 customers were still lined up outside waiting to get in.
Shortly before the opening, more than 150 people were for a first crack at the new technology, but new people were arriving all the time.
"There's something about being first to get new technology and talk about it in social media," said Robison, 35, of East Granby. He said he was second in line at the same store when the iPad 2 went on sale.
Darney, 23, of South Windham, was seventh in line Friday, having established his spot by arriving at 9:30 Thursday night.
It feels a little weird, he conceded. "It's just a phone," he said, "but it's what you have to do to get a popular phone. It's fun."
After waiting in line 12 hours to buy his "space gray" iPhone 5S, which went on sale at 8 a.m. Friday, Bill Aziz of Meriden was one of the first to emerge from the Westfarms Apple store with his reward in hand.
But he wasn't about to declare his visit a success.
Asked if the effort was worth it, he said, "I'll wait and see."
The Apple stores at Westfarms mall and on Broadway in New Haven opened at 8 a.m. — two hours early — to accommodate the crowds.
At 7 a.m., when the line at the Westfarms store extended down the second-floor corridor, Apple employees were handing out tickets to establish the line order and placing a sign in the store display window promoting the iPhone 5S. By 7:40 a.m., they were handing out hot coffee to customers in line.
Twenty-one-year-old Danishia Colon, who was in line to buy the silver 5S for her mom, said this was her first time waiting to buy a phone the moment it went on sale.