Apple tops in brand study
Apple has the best image of any American company, scoring a record high in a new reputation study, while financial institutions filled the ranks of the worst. The computer giant vaulted to No. 1 in Harris Interactive's annual public opinion poll on corporate brands, passing last year's brand champ in the poll, Google. Banks and other Wall Street institutions, meanwhile, plummeted to alarmingly low levels in the survey released on Monday. Meanwhile, one Chicago-area company -- Kraft Foods -- made the list, landing at No. 5 out of the 60 companies ranked.
See the top 10 and bottom 10 companies featured in the survey. -- Reuters
See the top 10 and bottom 10 companies featured in the survey. -- Reuters
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No. 1: Apple
Reputation quotient (RQ): 85.62
Photo: An Apple store at Halsted and North Ave in Chicago, seen here on Oct. 25, 2010. |
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