By Lorraine Mirabella, The Baltimore Sun
5:15 PM EDT, May 8, 2014
Under Armour will give $10 million to the Sidney Kimmel Comprehensive Cancer Center at Johns Hopkins Hospital to create the Under Armour LiveWell Center, marking the Baltimore-based sports brand's largest gift ever to any group.
Part of Under Armour's "Power in Pink Campaign," a breast cancer awareness program, the money will be used to build and outfit a state-of-the-art breast-health center in Kimmel's planned new facility, the Skip Viragh Outpatient Cancer Building.
The patient care building, which Hopkins announced Tuesday and named for a Maryland mutual fund innovator who died of pancreatic cancer in 2003, is slated to open in 2017. The building planned for North Broadway and East Fayette Street is being built with the help of a $65 million gift from Viragh's foundation, one of the largest gifts ever to Hopkins.
The Under Armour LiveWell Center, planned for the building's top floor, will offer clinical care, education and community services and include a social media component that will be available to women worldwide.
"The goal is to impact the way breast health is approached on a global level," Under Armour said in an announcement Thursday.
"Under Armour is deeply honored to partner with Johns Hopkins, a pioneering organization in the advancement of health and innovation," Under Armour CEO Kevin Plank said in the announcement.
He said the company's mission is to bring together the best minds, technologies and resources for breast cancer awareness and prevention.
"The extraordinary gift from Under Armour will allow our experts at Johns Hopkins not only to provide state-of-the-art care and innovative research to individuals with breast cancer and those at high risk, but will also enable us to provide high-quality education to the community in our region and around the world," said Vered Stearns, co-director of the Kimmel Cancer Center's Breast Cancer Program, in the announcement.
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