Sports Authority will open an S.A. Elite store at The Mall in Columbia this Saturday at 9 a.m. The 10,000-square-foot store located on the lower level next to Nordstrom will be the first of its kind on the East Coast.
S.A. Elite sells high-end footwear and training apparel. According to a press release, it "promises new and exciting collections from around the world plus knowledgeable customer service for an unparalleled customer experience.
The first 250 customers at the store will recieve "S.A. Elite Shopping Cards" raning from $5 to $250. A contest will give one person a $500 shopping spree, and Baltimore-based Under Armour will have a two-hour event at the store to promote its new women's line of clothing and the "Sweat. Every. Day." campaign. Participants will set fitness goals and work with a celebrity trainer.
There are eight S.A. Elite locations spread throughout Colorado, Illinois and California.