Under Armour is launching sales in Brazil, part of the Baltimore-based sports apparel maker's goal of spreading the brand globally.

Under Armour apparel and footwear will be sold in more than 70 locations or e-commerce hubs, the company said.

The initiative was announced in Sao Paulo by founder and CEO Kevin Plank, who was joined by Under Armour athletes Ironman World Champion Chris McCormack and Mixed Martial Arts champion Georges St-Pierre.

 "Launching the Under Armour brand in Brazil is another critical step towards reaching our international expansion goals and driving our continued growth throughout the world," Plank said in the announcement.

Plank said Under Armour wants to tap into the county's "passion and commitment to sport."

In the launch phase, Under Armour plans to sell training and running apparel and footwear, such as the UA SpeedForm Apollo, a running shoe made in a clothing factory, and its HeatGear ArmourVent technology in men's, women's and youth training apparel.

lorraine.mirabella@baltsun.com