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Consuming Interests

Taco Bell launches dollar menu

Taco Bell has launched its version of a dollar menu.

The Dollar Cravings menu, which features 11 items, is available starting today, according to the fast-food chain's website.

Here's a sampling of what you can get for $1.

-Cheese Roll Up

-Caramel Apple Empanada

-Triple Layer Nachos

-Beefy Mini Quesadilla

-Spicy Tostada

The restaurant chain is trying to appeal to Millennials -- the 18- to- 34-year-old demographic group -- with "craveable and quality value items," according to Nation's Restaurant News. The trade journal, which reported on the new menu today, said Gen Y consumers are visiting fast-food eateries less often than five years ago.




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