www.baltimoresun.com/business/consuming-interests-blog/bal-consuming-ritas-gives-free-italian-ice-to-start-spring-20130320,0,1404917.story

baltimoresun.com

Rita's gives away free Italian Ice for start of spring

Lorraine Mirabella

12:26 PM EDT, March 20, 2013

Advertisement

Don’t be fooled by forecasts of scattered snow showers; it really is spring and therefore the true start of Italian ice season.

To mark the occasion, Rita’s is giving a free Italian ice to each customer today. It’s an annual tradition going back two decades for the ice and custard stand, now at more than 600 locations in 20 states.

Last year, Rita’s customers consumed more than 1.2 million cups of Italian ice in ten hours. This year, Rita’s is promoting its new loyalty club, Rita’s Rewards, by offering free ice in a limited-edition cup.

The giveaway runs today through 9 p.m. at all open Rita’s.

"We invite our fans to enjoy some happiness in a cup," Rita’s CEO Jonathan Fornaci said in a statement. At Rita's, happiness comes in more than 60 flavors.

Hmm, kiwi-strawberry or mango-orange?

lorraine.mirabella@baltsun.com